We're losing the battle against dementia, and the world of medical research does not have enough data to efficiently work towards a viable treatment. Imagine an addictive mobile game which - by virtue of it simply being played by a broad demographic - collects the datapoints necessary to significantly advance this research. As part of a pitch for a multi-channel marketing campaign, I designed a captivating online hub for the gamers.

Agency: Saatchi & Saatchi