BGG X / Digital Ventures

BCG X works with global organisations to identify, validate, and scale new digital products. I joined a BCG Digital Ventures discovery cycle as UX Lead, supporting a venture team exploring how a major energy provider could compete more effectively in fast-growing, small-scale energy connection markets. The challenge was to move from a broad opportunity space to a validated, compelling concept that aligned customer needs, internal constraints, and strategic goals.

I led the UX workstream, gathering requirements, problems and contraints, and turning complex organisational and customer needs into a clear, testable product vision that the client could confidently invest in.

The work successfully won client buy-in and funding, enabling the venture to move from discovery into incubation and build.